User Profile for Fred Gooltz (Fred Gooltz)

Bio: Fred Gooltz is a communications and political strategy consultant with Advomatic. He specializes in complementary social network presence integration and blogosphere narrative work for unions, progressive organizations and Democratic candidates from City Council to President. Fred also serves on the steering committee of Living Liberally which aims to be part of the connective tissue of the progressive movement.

Before joining Advomatic, Fred was a political operative in traditional disciplines. He's been a director of communications, press secretary, spokesperson, GOTV director, volunteer coordinator, speech writer, and a traditional media strategist. Beginning with a successful New York race where Fred utilized then untapped social networks such as MySpace, Facebook and Migente.com to recruit, coordinate, and communicate with volunteers, Fred now matches new online technologies to his clients' needs.

Fred blogged as the online communications director for Parks1, an issue advocacy campaign as part of New Yorkers for Parks' 2005 mayoral election presence. In 2004, Fred worked with the young voter project "VoteMob" in Ohio. VoteMob employed innovative use of SMS, P2P, FlashMob-style canvassing, and viral volunteer recruitment which targeted voters under 25. Fred also founded "Do More Than Vote," a swing state project referral service which matches progressives with the campaign volunteer opportunities that best suits them.

He has presented his research and strategy innovations at conferences across the country, and has been published in journals such as "Person to Person: Harnessing The Political Power of Online Social Networks and User-Generated Content", Institute for Politics Democracy & The Internet, George Washington University. His blog is at www.advomatic.com/fredblogs.

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